Ajith Kumar Racing Featured in Reliance’s Independence Power Up Biscuit Launch
Actor Ajith Kumar’s racing team has been featured in Reliance Consumer Products’ Independence Power Up biscuit launch, bringing his motorsport identity into a new Tamil Nadu campaign. The Ajith Kumar Racing association accompanies a wider Independence biscuits expansion announced on 30 October 2026, with products scheduled to become available from 2 November. The development adds another consumer brand to an existing partnership between the racing outfit and Reliance.
🎬 Ajith Kumar Racing and the Independence Power Up campaign
Reliance Consumer Products Limited (RCPL), the consumer-products arm of Reliance Industries, has connected the new biscuit line with the team’s competitive motorsport identity. The promotional artwork shows Ajith in a racing suit alongside Independence Power Up packaging, a racing car and biscuit imagery. A separate creative from the racing team thanks RCPL for becoming part of its journey.
The packaging highlights milk, glucose and protein as elements of the Power Up biscuit. These are product-positioning details rather than proof of any special sporting benefit. RCPL has described the initiative as a brand association intended to improve visibility and consumer awareness in Tamil Nadu.
The images establish how Ajith and the racing team feature in the campaign, but they do not disclose the association’s commercial terms, duration, or any additional racing sponsorship arrangement.
📢 Independence biscuits roll out across Tamil Nadu
The Power Up campaign forms part of a larger Independence biscuits expansion covering nine product lines and 28 stock-keeping units. The range also includes Milky Power, Butter Bliss, Marie Prime, Glucose Boost, Coco Bourbon and several cream-filled varieties.
RCPL has announced trial packs priced at ₹5, sharing packs at ₹10, and larger home packs ranging from ₹40 to ₹125. The products are scheduled to be available from 2 November through grocery shops, modern retail outlets, e-commerce, Reliance Retail, and wholesale channels across Tamil Nadu.
Importantly, the Ajith Kumar Racing branding is linked to Independence Power Up. It is not a blanket endorsement announcement for every biscuit in the expanded portfolio.
🏎️ Reliance’s partnership with Ajith Kumar Racing began in 2025
This is not the first association between RCPL and Ajith’s racing team. In November 2025, the company announced Campa Energy as the team’s official energy partner. The Independence Power Up campaign takes the established relationship into a different packaged-food category.
Ajith Kumar founded his endurance racing team in 2024, adding professional motorsport to his long-running career in Tamil cinema. The outfit finished third overall in the 2025 Creventic 24H European Endurance Championship, an important early result for the team.
His film career continues alongside those sporting commitments. CinemaRumble has separately covered the DareDevil first-look announcement and the film’s latest cast and shooting developments.
